GSD&M & Southwest Airlines Win Gold at 2011 Effies

At the 2011 North America Effie Awards show, GSD&M and Southwest Airlines were honored with a gold Effie Award in the Transportation category for the Bags Fly Free campaign. This award marks the 10th Effie Award GSD&M has won over the years.

According to the awards show’s site, the Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.

We’d like to thank the following people for making this win happen:

Southwest Airlines:
Sandra Howard, Director of Advertising
Jena Atchison, Advertising Manager
Kevin Krone, VP, Marketing Sales and Distribution

Marianne Malina, Sr. VP/ Account Director
Jonathan Silverstein, Sr. VP/Group Account Director
Amy Lyon, Account Director
Amy Rodgers, Account Supervisor
David Crawford, Sr. VP/Managing Group Creative Director
Rene Huey-Lipton, VP, Strategy & Insights
Bryan Pudder, Creative Director
Clay Hudson, Creative Director
Karen Jacobs, Executive Producer
Susan Lazarus, Producer
Maria Ivicic, Producer
Sara Cherry, Producer

Camelot Communications:
Tom Kalahar, President

To view the full list of 2011 Effie Awards winners click here.

View the Southwest Airlines Bags Fly Free case study

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