“Any marketer looking to move more product or increase market share in 2009 was in for a tough time. Read through this year’s group of Media Plan of the Year winners, and that fact emerges in virtually every single story. But that didn’t stop sharp media planners at agencies big and small from getting their clients that extra bump in share—and more, in most cases—without busting the budget during one of the toughest media economies on record…“ [Read More]